Orlando doesn't know what ServPrime does yet. Let's show them.
Meta and Google ads aimed at American homeowners, active social media without you having to be on camera, and every quote request landing on your phone by text and email. All at the pace your team can handle.
Once ServPrime gets in the door, it closes. The hard part is getting in the door.
Two and a half years, more than 200 clients served, almost all by referral. Referred clients nearly always sign, even when ServPrime is priced above the competition, because the quotes are itemized and inspire confidence. What's missing is reaching the people who haven't been referred yet.
“A lot of people don't hire us simply because they don't know what we do.”
“I want to create the problem of having more demand.”
Referrals only
No acquisition channel of your own. Instagram and Facebook are inactive, and most clients are still Brazilian.
A market that doesn't know yet
Many Orlando homeowners are surprised to learn they can control the house from their phone. Before you can sell it, you have to show it.
Everything goes through you
Every contact hits your phone, including the merely curious and people shopping for a $30 router, often in the middle of an install.
No after-sale routine
Google review requests only just started, by hand, and there's no standard record yet of what was delivered on each job.
Why now.
The ad space is open
You've never seen an ad from an Orlando automation company, only from Miami and out of state. Whoever advertises first, and does it well, owns that space.
Teach first, become the reference
In a market that doesn't yet know what automation can do, the company that explains it first is the one people remember when they're ready to buy.
Clients come back
After the first job come the TVs, the smart lock, the next project. Every new client is worth far more than the first quote.
Speed up, at the pace your team can handle.
We start with a controlled budget, measure how many requests the team can take on, and only then speed up, in step with the hires you already have in mind. Demand grows without service delays or negative Google reviews.
Way in: quick jobs
Wi-Fi, networking and TV mounting. Done in half a day or a few days, they keep cash flowing and get ServPrime inside new homes. On Google, for people already searching.
High-end automation projects
Lighting, audio, video and custom automation. On Meta (Facebook is still very strong with American homeowners), with content that shows what's possible and proves the quality of the work.
From ad to quote, without picking up the phone.
Americans prefer texts and email over phone calls, so the flow is built that way. Job-seeker and cheap-product searches (such as "router price" or "technician jobs") are excluded as negative keywords in the Google campaigns.
The new InstagramA new look, with videos, photos and carousels planned a month ahead. No need for you to be on camera.See the preview → New website previewThe current site takes 8.5 s to load on mobile. See the new one, a bonus in the Complete plan.See the website → AI search blogThe article structure that makes Google and ChatGPT more likely to cite ServPrime.See the blog →Start with lead generation. Grow as the team grows.
Complete includes everything in Essential. Monthly Way Ads service fees, in US dollars. Ad spend is paid directly to Meta and Google.
Essential
Your first requests from new clients, landing organized on your phone, with no calls from the merely curious.
- Meta Ads (Facebook and Instagram) and Google Ads management
- Ad creatives: editing your team's videos and photos
- Form with questions that screen out the curious
- Instant lead alerts by text and email, no cold calls
- 6 posts a month on Instagram and Facebook (4 static posts and 2 edited videos), in English and Portuguese, calendar approved in advance
- Google Business Profile management
- Biweekly meeting and monthly report
Complete
Orlando sees ServPrime every week, every job turns into a Google review, and the new website and blog keep working even when the ads are paused.
Everything in Essential +
- 12 posts a month instead of 6 (videos, photos and carousels), plus stories
- Google review request sent automatically at the end of every job
- Digital handover report with photos of the work
- SEO and a blog built for AI search (GEO): 4 articles a month, in English and Portuguese
- Google Search Console management
- QuickBooks support and integration with the automations
- Bonus: a new website, faster and ready for Google
Which plan is right for you?
Swipe the table sideways to compare the plans →
| What's included | Essential | Complete |
|---|---|---|
| Meta Ads and Google Ads with creatives | ✓ | ✓ |
| Instant leads by text and email | ✓ | ✓ |
| Google Business Profile management | ✓ | ✓ |
| Biweekly meeting and monthly report | ✓ | ✓ |
| Bilingual Instagram and Facebook posts | 6/mo (4 static + 2 videos) | 12/mo + stories |
| Automatic review requests and handover report | — | ✓ |
| SEO, AI-ready blog (4 articles/mo) and Search Console | — | ✓ |
| QuickBooks support and integration | — | ✓ |
| New website (bonus) | — | ✓ |
| Monthly fee | US$ 2,200 | US$ 3,000 |
Spanish (posts and articles) is available as an add-on, quoted separately.
One project covers months of the plan.
Using the numbers you shared in our meeting: high-end projects averaging about US$ 25,000, quick jobs at US$ 2,000 to 2,500.
A simple arithmetic illustration based on revenue, not profit, and not a promise of results. It leaves out clients who come back later.
Market reference
Way Ads also works for American agencies. In that market, ad management alone starts at US$ 5,000 a month.
In the Complete plan, for US$ 3,000, ServPrime gets ads, creatives, social media, Google Business Profile, automatic review requests, SEO with a blog, QuickBooks integration and a new website.
Start small, scale with the team.
ServPrime pays the ad budget directly to Meta and Google, separate from the fees. We start at the low end and only raise it when the team is ready for more visits.
- About 60% on Meta, for reach and showing what automation can do
- About 40% on Google, for people already searching for the service
- Adjusted in the biweekly meetings, based on how much the team can handle
- We know the US market. We also work for American agencies.
- We talk in Portuguese, deliver in English. You approve everything in your language; American clients read it in theirs.
- You don't have to be on camera. The work is the star: hands, finishes, results.
- Everything planned ahead. Each month's calendar is approved in advance, no last-minute requests.
- We've already started. The Instagram, website and blog previews in this proposal were made for ServPrime.
- Low budget to start. We test with US$ 1,000 to 1,500 a month before any increase.
- The ad budget is yours. Paid directly to Meta and Google, never through Way Ads, and you can see every dollar on the platforms.
- A review every two weeks. Lead by lead: what became a visit, what became a quote, how much more the team can take.
- Your team sets the pace. If the schedule fills up, we hold the budget; if there's room, we speed up.
- No empty promises. The real numbers are in the monthly report.
From access to live campaigns in two weeks.
Access and automations
Meta, Google and Google Business Profile accounts, form, text and email alerts. Gathering project videos and photos.
Campaigns live
First ads with the edited creatives, and the first month's content calendar approved.
Tuning and review
First biweekly meeting with the requests that came in: what became a visit, what became a quote and how much more the team can take on.
Terms
- Complete includes everything in Essential. Monthly fees in US dollars. Ad spend paid directly to the platforms.
- Creatives are built from videos and photos shot by ServPrime's team on projects, following a short script from Way Ads.
- QuickBooks integration (Complete plan) depends on the features of ServPrime's QuickBooks subscription. Without it, the automations are triggered by the form.
- You can change plans at any time, effective the following month.
- Results depend on budget, market and service capacity; this proposal does not guarantee a number of contracts.
- Proposal valid for 15 days from October 23, 2026.
Pick a plan and grant access. Two weeks later, the campaigns are live.
To calibrate the budget, all we need is the average monthly revenue you were going to confirm with your finance team.