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Social media · Instagram + Facebook

ServPrime on Instagram, looking like the premium company it already is.

Today the profile is quiet and videos go straight from the phone with no editing. The plan: a bilingual feed, scheduled a month ahead, that shows Orlando homeowners what automation can do and proves the quality of every install. Without you ever having to be on camera.

EN + PT on every post IG + FB on one calendar The 20th next month approved 0 times you on camera
  1. A bio that sells What ServPrime does, where it works, the brands it installs and a direct link to the new website.
  2. Quote button Goes straight to the quote form, the same flow that receives leads from the ads.
  3. Highlights by service Projects, theater, Wi-Fi, outdoor, real Google reviews and one highlight in Portuguese only.
  4. A consistent feed Reels, carousels and photos in rotation, all with matching covers: recognizable at a glance.

Illustrative preview. Images were generated for this proposal; real posts use photos and videos from ServPrime projects. No follower or like counts are simulated.

Content strategy

Four pillars. Every post has a job.

Most Orlando homeowners still don't know what automation can do for a home. So the content teaches first, then proves it, shows the care behind every install, and always ends with an invitation to book.

~40% of feed

Educate

Explains, in plain homeowner language, what automation solves in everyday life.

"Smart bulbs vs. lighting control" · "What a good-night scene is"
~25% of feed

Prove

Before and afters, finished projects and close-ups of the finish. That confidence is what closes the deal.

"85-inch TV, zero visible wires" · projects by neighborhood
~20% of feed

Show the process

Behind the scenes: cable runs, a clean rack, the final test. Buyers want to see the care.

"Install day in 30 seconds" · "The rack before we close it up"
~15% of feed

Social proof

Real Google reviews, shared with the client's permission, plus the handover report with photos of the job.

Never a made-up testimonial: only what clients actually wrote
Format 1 · Reel

30 seconds that teach and end in a quote request.

Vertical video is what reaches new people on Instagram and Facebook. Every Reel follows a short script, with English subtitles on screen and the Portuguese translation right below.

  1. HookA question every homeowner recognizes.Shot: hand on a regular switch, dark house.
  2. ExplainWhat automation is, with no jargon.Shot: close-up of the Lutron keypad.
  3. ShowThe scenes running in a real client home.Shot: lights, shades and TV changing together.
  4. InviteWhere ServPrime works and how to get a quote.End card with logo and link in bio.
What the crew films: 4 clips of 5 to 10 seconds, phone held vertically, at the end of the install. Nobody talks, nobody shows their face. Way Ads edits, subtitles and posts.
Format 2 · Before and after

The before and after that sells itself.

No format shows the gap between "putting up a TV" and professional work faster. The crew only needs two shots from the same angle: before starting and after finishing.

  • One set of shots becomes a Reel, a carousel and an ad
  • Shows the finish, which is what builds trust
  • Works for TVs, racks, Wi-Fi, shades and outdoor areas
Bilingual caption

EN 85" TV, zero visible wires. Same wall, same afternoon. Serving homes across Greater Orlando. Link in bio for a quote.

PT TV de 85", nenhum fio aparente. Mesma parede, mesma tarde. Atendemos toda a Grande Orlando. Link na bio para agendar.

After: TV mounted flush on the wall, no visible wires
Before: TV on a stand with visible cables
Before · AntesAfter · Depois

Drag to compare ↔

Format 3 · Carousel

Content that teaches, gets saved and gets shared.

A carousel is the post people save to show their spouse later. The full sequence of one post:

01 / 07

5 signs your Wi-Fi needs a pro

5 sinais de que seu Wi-Fi precisa de um profissional

Swipe →

02 / 07

1. Dead zones upstairs or by the pool

Large Florida homes need wired access points, not another plug-in extender.

Sem sinal no andar de cima ou na piscina.

03 / 07

2. Calls freeze when everyone is home

Your network should handle every phone, TV and laptop at the same time.

A chamada trava quando todo mundo está em casa.

04 / 07

3. Cameras and doorbell keep dropping

Security devices need a strong, stable signal outside the house.

Câmeras e campainha caindo toda hora.

05 / 07

4. A drawer full of extenders

Each one cuts your speed. One planned system beats five gadgets.

Uma gaveta cheia de repetidores.

06 / 07

5. The router is hidden in a closet

Location matters. We design the network around how you live.

O roteador escondido dentro do armário.

07 / 07

Wi-Fi that reaches every room

Serving Greater Orlando. DM "WIFI" or tap the link in bio.

Mande "WIFI" no direct ou toque no link da bio.

Get a quote

Scroll sideways to see all 7 slides →

Visual identity

A feed you recognize before reading the name.

It starts from the blue in the current logo and adds a deep navy and a warm sand tone that say high-end home, not electronics store.

Palette

Navy#0B1A2EBackgrounds and covers
Cyan#16A9ECAccents and buttons
Sand#EFE6D6Tip carousels
White#FBFAF7Text and white space

Typography

Aa

Smart homes, done right.

Manrope ExtraBold for headlines and covers. Inter for captions and longer copy, easy to read on a phone.

Cover templates

Reel · Install dayA home theater in 60 seconds
Reel cover
Carousel · ExplainedSmart bulbs vs. lighting control
Tip carousel
ProjectOutdoor lighting & audio
Finished project

Logo usage

ServPrime logo on navy
ServPrime icon
  • Full logo on the last slide and at the end of Reels
  • Icon as the profile photo and a small badge on covers
  • Always on a dark background or a clean area of the photo

Clear space around the logo equal to the icon height. No stretching, no drop shadows, never over busy parts of an image.

ServPrime gets editable Canva templates (covers, stories and announcements), so anyone on the team can post something extra on their own and still stay on brand.

Off-camera production

You already film on your phone. We turn it into content.

The work is the star: hands, tools, finish and the end result. Voiceover is optional. The whole month is planned and approved before it starts.

PlanNext month's calendar with topics, captions and a shot list for the crew.
ServPrimeApprove by the 20thApprove or request changes over WhatsApp. Nothing goes live without approval.
ServPrime crewShoot raw clipsShort clips during installs, following the script, dropped into a shared folder.
Edit and captionCuts, English and Portuguese subtitles, covers and on-brand graphics.
Post and refineSchedules on Instagram and Facebook, and doubles down on what brings quotes at the biweekly meeting.
Technician filming a network rack with a phone, face not shown
Just hands, tools and results

Filming checklist

  • Phone vertical, clean lens, hold steady
  • 5 to 10 second clips: before, during and after
  • Before and after photos from the same angle
  • Client permission first; no faces, plates or addresses
~10 minof crew time per filmed install
0videos with the owner on camera
2languages in every post
Calendar and plans

The whole month approved before it starts.

A sample month with 12 posts. The Essential plan includes 6 posts a month, the tagged ones: 4 static posts (photos and carousels) and 2 edited videos; Complete includes all 12, plus behind-the-scenes stories.

EducateProveProcessSocial proofEssential

Week 1

Tue
ReelOne tap. Every light.
Essential
Thu
Carousel5 signs of bad Wi-Fi
Essential
Sat
PhotoProject: living room lighting scenes

Week 2

Tue
ReelTV before and after
Essential
Thu
CarouselSmart bulbs vs. lighting control
Sat
PhotoA real Google review

Week 3

Tue
ReelRack cleanup
Thu
CarouselCameras built for Florida weather
Essential
Sat
PhotoOutdoor lighting at night
Essential

Week 4

Tue
ReelThe "good night" scene
Thu
CarouselWhy we itemize every quote
Essential
Sat
PhotoMotorized shades
Prices are hidden.Click to see the monthly fee for each plan.
Essential · US$ 2,200/month
6 posts/month
  • 4 static posts (photos and carousels) and 2 edited videos
  • Bilingual (English and Portuguese)
  • Instagram and Facebook
  • Calendar approved before the month starts
  • Active Google Business Profile
Complete · US$ 3,000/month · Recommended
12 posts/month + stories
  • Twice the content of Essential
  • Behind-the-scenes stories from installs
  • Top Google reviews turned into posts
  • Blog articles repurposed as carousels
  • A new website to catch social traffic

Spanish is available as an add-on, quoted separately. Volume and formats are fine-tuned at the biweekly meetings based on what brings in the most quotes.

Next step

Let Orlando see the work your clients already know.

More than 200 clients came through referrals. The new Instagram puts that same work in front of people who haven't heard of ServPrime yet.

See the plans Preview the new website